Time Management for Real Estate Agents: How Vicious Prioritization Changed My Business

Happy New Year! We’re back with a new episode of Seeking the Best this week, and we’re starting the year with one of the most important topics for business owners and real estate agents: time.

This episode focuses on time management for real estate agents and specifically 2 practical time hacks —how to protect it, how to use it intentionally, and how to make your appointments and days work harder for you. If last year taught me anything, it’s this: real growth requires vicious prioritization.

Why Time Management for real estate agents Gets Harder as Your Business Changes

I’ve had a long career in real estate. I’ve built a team, led people, and worn just about every hat there is. But over the last two years, I made a conscious decision to strip things back—peeling away what no longer served the business or my life so I can rebuild. I moved from a team model, to one admin, and when she retired eventually back to operating as a single agent.

Here’s the reality most people don’t talk about: every time you add a person, your role changes. Tasks shift. Responsibility shifts. But when you reverse that process—you suddenly find yourself holding four or five jobs again.

And I don’t know about you, but I don’t have time to do the work of four or five people.

The Power of Vicious Prioritization

That’s when I had to get ruthless—in a healthy, intentional way. Every single day (ok almost every single day), I asked one question:

What matters most today?

I let a lot go. I released tasks that weren’t generating business. I cut out duplicate work. I stopped chasing ideas that weren’t mine to begin with. And most importantly, I started protecting my time like the asset it truly is.

Through that process, I grew—professionally and personally.

A New Year with More Clarity and Focus

I ended the year feeling fulfilled and excited in a way I hadn’t in a long time. It wasn’t easy, and there were moments of real discomfort. But the greatest gift of that season was clarity—clarity around what matters, how to plan for it, and how to defend it.

My wish for you in 2026 is the same: more focus, better boundaries, and confidence in what truly matters.

Here’s to the New Year!

- this is how we seek the best