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The Candy Bag
New Posts Weekly
A supplemental companion to the podcast.
All posts written by Kathryn and Patrick after each episode and published a few days later. Sign up below so you never miss a post!


Take 99 Wasn't the Point: real estate prospecting practice
David Fincher's famous 99-take opening for *The Social Network* was not one failed attempt repeated endlessly. It was a process for getting beyond rehearsal.

Patrick
Aug 24 min read


Your Services Are Not What Make You Different: real estate agent value proposition
Sellers have heard the standard list of real estate services before. What they really want to understand is why working with you would create a different experience.

Kathryn
Jul 313 min read


Why New Agents Think They Should Start Farming: real estate farming for new agents
Farming looks professional, organized, and less uncomfortable than calling people. That is exactly why so many new real estate agents are drawn to it before their business is ready to support it.

Kathryn
Jul 243 min read


You’re Scoring the First Call With the Wrong Number: lead and lag indicators in real estate
The first call may have worked exactly the way it was supposed to. The problem is that many agents use the final result to grade an early step.

Kathryn
Jul 173 min read


Stop Letting One Bad Saturday Make Business Decisions for You: open house lead generation
One quiet open house can make an agent want to quit the whole lead source. But one bad Saturday is not enough information to make a business decision. Before you decide something does not work, look at whether you tracked it, followed up, and gave it enough time.

Kathryn
Jul 104 min read


Silence Is Not Always Rejection: Sphere Follow-up
When someone from your sphere does not answer, it is easy to assume they are annoyed or rejecting you. But most of the time, people are simply busy. This post helps real estate agents stop overreading silence and stay consistent with respectful sphere follow-up.

Kathryn
Jul 33 min read
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