When something changes in your business, it can feel like everyone noticed. A strange experiment involving an embarrassing Barry Manilow T-shirt suggests otherwise. Patrick looks at the spotlight effect, filmmaking, real estate, and our tendency to assume everyone else is paying much more attention than they actually are.

Knowing what to do doesn't always mean you'll do it. After 20 years in real estate, Kathryn Stelljes has learned that feeling stuck isn't always a strategy problem. Sometimes you need more information, sometimes you need more support, and sometimes you simply need to make the next commitment smaller.

A success story can prove that something happened. It can’t tell you how likely the same result is for everyone else. Patrick looks at the danger of building business decisions around the exception instead of the ordinary outcome.

Real estate agents spend a lot of time thinking about listings, closings, and production. After hearing a conversation about longevity and purpose, Kathryn began thinking about a bigger question: What do you want your business to make possible?

The work you enjoy is not automatically the work your business needs most. Kathryn explains how comfortable support work can quietly take over a real estate agent’s day.

David Fincher's famous 99-take opening for *The Social Network* was not one failed attempt repeated endlessly. It was a process for getting beyond rehearsal.

Sellers have heard the standard list of real estate services before. What they really want to understand is why working with you would create a different experience.

For 30 years, Patrick described an old tabletop lighter as broken. The truth was less dramatic: he had pressed the button, gotten no result and never completed the steps required to make it work.

After 1941, Steven Spielberg approached Raiders of the Lost Ark with more discipline—but he did not make a smaller, safer movie. There is a difference between learning from a failure and letting it frighten you out of trying again.

The first call may have worked exactly the way it was supposed to. The problem is that many agents use the final result to grade an early step.