The work you enjoy is not automatically the work your business needs most. Kathryn explains how comfortable support work can quietly take over a real estate agent’s day.

One quiet open house can make an agent want to quit the whole lead source. But one bad Saturday is not enough information to make a business decision. Before you decide something does not work, look at whether you tracked it, followed up, and gave it enough time.

Preparation matters in real estate, but sometimes the work that looks productive is actually keeping you away from the conversation that would move your business forward.

Before you spend money on leads, it is worth asking a better question: are you truly ready for them? In this companion post to the episode, Kathryn explores the real issue behind so many costly lead generation mistakes in real estate. It is usually not just about the lead source itself, but about what happens after the lead comes in. Speed to lead, follow-up systems, scripts, conversion skill, and the ability to stay consistent over time all matter more than the promise of “m