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The Candy Bag
New Posts Weekly
A supplemental companion to the podcast.
All posts written by Kathryn and Patrick after each episode and published a few days later. Sign up below so you never miss a post!


Take 99 Wasn't the Point: real estate prospecting practice
David Fincher's famous 99-take opening for *The Social Network* was not one failed attempt repeated endlessly. It was a process for getting beyond rehearsal.

Patrick
Aug 24 min read


Your Services Are Not What Make You Different: real estate agent value proposition
Sellers have heard the standard list of real estate services before. What they really want to understand is why working with you would create a different experience.

Kathryn
Jul 313 min read


It Never Worked. I Kept It Anyway: giving up too soon
For 30 years, Patrick described an old tabletop lighter as broken. The truth was less dramatic: he had pressed the button, gotten no result and never completed the steps required to make it work.
Patrick Fatica
Jul 264 min read


Why New Agents Think They Should Start Farming: real estate farming for new agents
Farming looks professional, organized, and less uncomfortable than calling people. That is exactly why so many new real estate agents are drawn to it before their business is ready to support it.

Kathryn
Jul 243 min read


The Next Attempt Shouldn’t Have to Pay for the Last One: learning from failure
After 1941, Steven Spielberg approached Raiders of the Lost Ark with more discipline—but he did not make a smaller, safer movie. There is a difference between learning from a failure and letting it frighten you out of trying again.
Patrick Fatica
Jul 194 min read


You’re Scoring the First Call With the Wrong Number: lead and lag indicators in real estate
The first call may have worked exactly the way it was supposed to. The problem is that many agents use the final result to grade an early step.

Kathryn
Jul 173 min read


Filming It Isn’t Finishing It: follow-through
The visible part of the work feels like the whole thing. But filming it is not finishing it. Patrick Fatica uses The Snowman as a warning about missing pieces, skipped follow-through, and why the second half of the work is usually where the result gets made.

Patrick
Jul 123 min read


Stop Letting One Bad Saturday Make Business Decisions for You: open house lead generation
One quiet open house can make an agent want to quit the whole lead source. But one bad Saturday is not enough information to make a business decision. Before you decide something does not work, look at whether you tracked it, followed up, and gave it enough time.

Kathryn
Jul 104 min read


A Garden Does Not Care About Panic: Reactionary Behavior
A garden does not respond to panic. It responds to what has been happening all along: care, time, repetition, and the boring maintenance no one notices until something finally blooms.

Patrick
Jul 53 min read


The Menu Was Huge. The Rules Were Not. The Kenny Shopsin Restaurant Rules
Shopsin’s looked like a restaurant that said yes to everything. Nearly a thousand menu items. Strange combinations. Old New York chaos. But the reason it worked was not endless accommodation. It worked because the rules were clear.

Patrick
Jun 283 min read


A Lot of Business Problems Start as Avoidance: real estate agent avoidance
A lot of business problems do not begin as business problems. They begin as moments where you avoid the harder thing.

Kathryn
Jun 263 min read


The Painter Who Keeps Buying Brushes: creative avoidance
A beautiful brush can make a skilled painter better, but it cannot make the first mark. Sometimes the perfect tool is just a more elegant way to keep waiting.

Patrick
Jun 213 min read


Preparation vs. Hiding: real estate agent preparation
Preparation matters in real estate, but sometimes the work that looks productive is actually keeping you away from the conversation that would move your business forward.

Kathryn
Jun 193 min read


The Pin Factory Problem: service business boundaries
Adam Smith’s pin factory offers a simple lesson for service businesses: the work gets better when everyone has a clear role.

Patrick
Jun 142 min read
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